Turn Text into Video

Movie nights will never be the same.

Author

Josh Cadorette
April 20, 2023

Howdy from Durham,

Welcome to the 2 new subscribers from this past week.

“I could make it in Hollywood as a Director.” - you after watching a romcom with a way too predictable plot.

Well, AI might just give you the chance you’ve been looking for.

What will movie night look like in 2030?

It’s Friday night.

You’re hanging with your kids.

Instead of asking, “what should we watch?”…

You ask your kids, “what should we create?”

That’s all thanks to text-to-video AI, and it’s closer than we realize.

Text-to-video AI is a technology that can generate video content from text input.

It uses algorithms to analyze the text and then creates a corresponding video sequence based on the information contained in the text.

NVIDIA dropped their first crack at text-to-video yesterday.

I know one single thing about Hollywood: 1. Movies can be expensive.

Consider how AI might change the cost of producing movies.

Whether it’s creating b-roll for the fluff in between scenes, doing special effects, or even generating entire plot lines and characters, this capability can empower folks on low budgets to become much more creative.

Here are a few questions I’m thinking through:

  • Will AI-generated actors be eligible for academy awards?

  • Will we require movies to disclose whether or not AI was used in their creation?

  • How long until we can perform text-to-animation for video games that we can control?

  • What jobs will this technology eliminate? Perhaps a harder question to answer, what jobs will it create?

On the last bullet point: it would’ve been almost impossible to imagine how the automation of manual labor in the early 20th century gave rise to the knowledge economy (white collar work) before it had happened.

Similarly, it’s going to be insanely challenging to assess what jobs will come to fruition off of the back of this technology.

My guess is that it will help us build a creator economy where everyone - no matter their technical background - can create movies, games, books, etc.

What I’m paying attention to:

I tweeted about text-to-video movie nights earlier this week (thinking 2040 was a good timeline). I sped my timeline up to 2030 when I saw NVIDIA’s new work 😂 

Photo of the week:

Helping Durham’s new, local outdoor outfitter, Yonderlust, do some finishing touches in preparation of their grand opening last Saturday. Check them out here.

Thanks for reading

Do you have an Oscar-winning movie script in your drafts that is just begging to hit the screen?

Reply and let me know (because you might be able to produce it sooner than you think),

Josh

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